I didn't new about this make up brand until when I recently took a trip to Amsterdam.
When I saw the store I knew I had to go in and take a look (and of course buy some things to test out)
First thing I noticed is their wide variety of product. They have everything, from make up brushes, foundations to nail polish remover.
Second thing I always look at when i enter a new store is the price. Flormar is super affordable which made me even more happy (good excuse to buy more than one thing).
"Summer 2013, BOXPARK will bring the world’s first pop-up mall experience to Amsterdam. Boxpark NDSM will be a multichannel mall offering retail,online shopping and click and collect. It will initially trade on Friday, Saturday and Sunday only. BOXPARK NDSM will become an experience brand, a destination where retail meets entertainment."